Sam’s purpose is to help others using her coaching skills. Sam’s signature coaching style provides a mix of warmth, fun and kind support, mixed with appropriate challenge to help her clients achieve their goals and reach their potential. She has a broad breadth of coaching experience from coaching high performing teams to providing one to one , team and group coaching within large global organisations, private clients and a range of SMEs. She has experience in internal coaching within multiple organisational systems and has shaped and set up a global internal coaching faculty. Sam is an Associated Certified Coach of the International Coach Federation (ICF).